How to Create Executive Summaries That Get Attention

Introduction

An executive summary is often the first (and sometimes the only) thing stakeholders read. Whether for investors, clients, or executives, a well-crafted summary can make or break your proposal. Here’s how to create one that grabs attention.

1. Start with a Compelling Hook

• Capture interest with a surprising statistic, bold claim, or strong value proposition.

2. Clearly Define the Problem and Solution

• Explain the problem your product or service solves and why it matters.
• Follow up with a concise explanation of your unique solution.

3. Highlight Key Benefits and Value Proposition

• Summarize the benefits of your offering.
• Use bullet points to make this section easy to skim.

4. Provide Supporting Data and Evidence

• Investors and decision-makers love data.
• Use numbers, market research, and customer success stories.

5. Include Financial Projections and Business Model

• Provide a high-level overview of revenue potential, pricing model, and profitability.

6. End with a Clear Call to Action

• What should the reader do next? Schedule a call? Visit your website? Invest?
• Make the next step clear.

Conclusion

A powerful executive summary is concise (1-2 pages), engaging, and informative. Need expert-crafted executive summaries? Contact us or fill the form below!